Quantcast
NIELSEN IS VERY WITHHOLDING

Some biz folks are going crazy over the inconsistency of Nielsen’s metrics when it comes to measuring streams.

During the first few hours after a record drops—after midnight ET but still Thursday in other time zones—why does Nielsen count sales but not streams? It’s long been their policy to add downloads that happen during this three-hour window to a release’s first-week total, but streams aren't counted in that same tally.

This came to a head with Drake’s Scorpion, which came in with 746m streams on the Top 200, well shy of the 770m tabulated by HITS; the discrepancy can almost completely be attributed to Thursday-night streams. Don’t Nielsen and the Bible understand that bigger numbers are better for everyone? What possible rationale could they have for this inconsistent, silly policy?

KACEY, LUKE ARE ONE STEP CLOSER TO GRAMMY NOMS
The CMA Awards effect. (11/16a)
AS VIVENDI PREPS FOR UMG SALE, LIBERTY’S ALL EARS
Look for a Valentine's Day sale. (11/16a)
REVENUE CHART: ARIANA, METRO,
“GALILEO, GALILEO”
Classic rock pulling in the bucks—it's been a while. (11/16a)
A CMA GALLERY
Nashville gets dressed up (11/15a)
RAINMAKERS: MYSTERY GUEST, PLEASE SIGN IN
What do we get if we guess right? (11/9a)
GRAMMY NOMINEES
Collect 'em all!
MMA FOR DUMMIES
Not Mixed Martial Arts; the Music Modernization Act, dummy.
IS IT COLD IN HERE?
...or are our bosses from outer space?
THE KIDS
They're leaning on the button.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)