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SPOTIFY AND PHARRELL CELEBRATE BLACK HISTORY MONTH ALL YEAR

Spotify is celebrating Black History Month all year with the launch of volume two of Black History is Happening Now, created in partnership with creative collective Saturday Morning, to celebrate and amplify the voices of black artists, creators and organizations. 

Grammy-award winning singer, songwriter and producer Pharrell Williams will host the hub featuring exclusive original content including videos and curated playlists. Three original videos will showcase Williams' perspective on black culture, the power of black women, his beliefs on love, politics, the human condition and more. 

Pharrell is Black History, A Very Serious Force, and Something Awakening were directed by Pharrell's longtime collaborator Paul Hunter, cofounder of PRETTYBIRD

 

Inspired by Pharrell's words and following in the footsteps of the Spotify's Sound Up Bootcamp and Fellowship programs, Spotify is announcing a new initiative to support up-and-coming black female creators. With the women of BLK@Spotify, Spotify will be seeking out three black female creatives across film, literature and visual arts who are breaking new ground. The content will be launched early this fall. 

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