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UN-.PAAK-ING THE NEW HOMEPOD SPOT

The new, Spike Jonze-helmed Apple HomePod spot—excuse us, "film"—features artist FKA Twigs dancing to "'Til It's Over," the evocative new single from Anderson .Paak.

In the clip, which updates the rhapsodic fantasy of classic movie musicals, Twigs' dancing stretches her apartment into psychedelic new configurations. "Will HomePod do the same for your home entertainment?" asked a marketing exec meaningfully in a Keynote presentation. 

The song, by the way, was penned by UMPG writers Michael Uzowuru and Jeff Kleinman, and the pubco pitched the song for the sync.

More pressingly for our purposes, does the new song's presence in the spot (which is teased all over Apple Music and iTunes) mean a new .Paak album is on the way?

iHEARTRADIO AWARDS:
SPREADING THE LOVE
We've got winners. (3/15a)
HITS LIST IS RADIOACTIVE
It's dialed in. (3/15a)
THE ROOTS OF ROCK &
SOUL, SONG BY SONG:
REAPING THE HARVEST
Ready to shake, rattle and roll? (3/15a)
SONG REVENUE CHART:
MONTE IS MONEY
Location, location, location. (3/15a)
A TASTE OF RAINMAKERS:
ALLEN GRUBMAN
A high-flying legal eagle (3/15a)
THE NEXT RECORDING ACADEMY HEAD IS...
(The envelope, please.)
IT'S NOT JUST ABOUT MARKETSHARE
But it is, really. Isn't it?
WHAT IF I DON'T STREAM?
First of all, don't panic.
WHO ORDERED THIS PIZZA?
Seriously, come get it now or we're eating it.
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