DRAKE DOING GOD'S WORK WITH "GOD'S PLAN" VIDEO

Simply put, a demonstration of compassion, love, charity and leadership is the sentiment behind Drake's "God's Plan" video.

The clip begins with the message: “The budget for this video was $996,631.90. We gave it all away. Don’t tell the label.”

In the heartwarming new vid, directed by Karena Evans, we watch Drake move through Miami, Florida doing God's work: helping the less fortunate. A donation to a woman's shelter, a donation to a children's center, toys for a hundred kids, showing up at a grocery store and paying for everyone to fill their baskets, a 50K scholarship to a student, delivering much-needed cash to grandmothers, fathers, mothers. It's impossible to see these random acts of kindness without tearing up.

“We’re nothing without our mothers," he tells one recipient. "Gotta make sure you take care of your mom, too, no matter what you do. It’s all we got. Trust me. That's my world.”

There is something infinitely uplifting about watching a hip-hop artist roll up in a video with the obligatory stacks of cash—but then handing the stacks over to others, instead of holding them up to their ear.

Drake has once again rewritten the playbook. See the video below.

TORTURED POETS UNITE: TAYLOR IS BACK
Is she ever. (4/19a)
HITS LIST ENTERS
PLAYOFF MODE
Will the scoring record be broken? (4/19a)
SONG REVENUE: CALM BEFORE THE STORM
J. Cole has his moment; Future-Metro have another big payday. (4/19a)
WARNER CHAPPELL ROPES IN RED CLAY STRAYS
Another big get for Guy and Carianne (4/19a)
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/19a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)