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Friday, February 16, 2018

INTERSCOPE'S ALL-STAR CROSSOVER MOVE

The NBA and Interscope go together like Mike and Scottie, so it makes perfect sense that they’ve teamed up for a series of NBA All-Star Weekend specials. A pop-up store in Little Tokyo will be open for business all weekend. The label has set up a second-floor artist lounge and two recording studios, all stocked with Jordan merch—including design-your-own custom-brand Jordan wear—along with Interscope memorabilia.

Most intriguingly, Nike has created a limited number of pairs of super-dope Interscope-branded Air Jordans, and those are sure to sell out rapidly. DJ Mustard is spinning, and artists and producers will be hanging in the various spaces throughout the weekend.

 
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