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NOT BORING

Hard to say which was cooler—putting the most powerful rocket ever built gracefully back on its launchpad after sending it into space, or putting a Tesla roadster with the stereo playing Bowie’s “Space Oddity” into deep orbit. Either way, Elon Musk isn’t just a billionaire inventor/entrepreneur—he’s a rock star.

As Musk stated prior to pulling off this monumental feat with his SpaceX Falcon Heavy rocket and midnight cherry-red Tesla Roadster Tuesday, “anything boring is terrible, especially companies, so we decided to send something unusual, something that made us feel.”

Bowie couldn't have said it better himself.

I.B. BAD CURATES YOUR NEWS FEED
Tracking the swing of the pendulum. (8/14a)
VIRGIN EMI FINDS LOST ONES
Cockle with muscles, alive, alive-oh. (8/14a)
QUEEN TINGS
Michelle S. on Nicki. (8/14a)
NOISEMAKERS
The new kids in town. (8/14a)
FLORA ON THE FLOOR
Le'ts Cash in. (8/14a)
HITS' 32ND ANNIVERSARY ISSUE
Or as it's known in the trade-publishing world, Doorstop 2.0.
THE A&R EXECS
That stands for Artists and Repertoire, in case you were wondering.
PIZZA AND MARKETSHARE
I'm winning this one.
THE BOILER ROOM
It's the new tape room.
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