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NOT BORING

Hard to say which was cooler—putting the most powerful rocket ever built gracefully back on its launchpad after sending it into space, or putting a Tesla roadster with the stereo playing Bowie’s “Space Oddity” into deep orbit. Either way, Elon Musk isn’t just a billionaire inventor/entrepreneur—he’s a rock star.

As Musk stated prior to pulling off this monumental feat with his SpaceX Falcon Heavy rocket and midnight cherry-red Tesla Roadster Tuesday, “anything boring is terrible, especially companies, so we decided to send something unusual, something that made us feel.”

Bowie couldn't have said it better himself.

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TOP MONEYMAKERS: STAR WARS
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JACKSON ESTATE SAYS "BEAT IT" TO ABC/DISNEY OVER SPECIAL
Mickey Mouse Club subscription canceled. (5/24a)
ISLAND HOPPING: BEESE HEADS TO U.S.
U.K. label chief heads Stateside (5/24a)
DOWN THE TUBE: LYOR'S PRESS TOUR
It's a veritable looney tune. (5/24a)
THE NEW LEADERS
We chat with the top label execs about changing times.
NEW & DEVELOPING ARTISTS SPECIAL
They're young, they're happening and we've got 'em.
PIZZA PLACEMENT
Songs by the slice.
A.I. AND OUR FUTURE
Planning for Skynet.
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