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NOT BORING

Hard to say which was cooler—putting the most powerful rocket ever built gracefully back on its launchpad after sending it into space, or putting a Tesla roadster with the stereo playing Bowie’s “Space Oddity” into deep orbit. Either way, Elon Musk isn’t just a billionaire inventor/entrepreneur—he’s a rock star.

As Musk stated prior to pulling off this monumental feat with his SpaceX Falcon Heavy rocket and midnight cherry-red Tesla Roadster Tuesday, “anything boring is terrible, especially companies, so we decided to send something unusual, something that made us feel.”

Bowie couldn't have said it better himself.

LUKE WHO'S BACK
Will he turn off the Lost Highway onto the I-40? (2/22a)
SONG REVENUE CHART: THE NEXT BIG THING
Hot dang, girl, you're loaded. (2/22a)
YOUR TOP 20: EVER MORE GRANDE
Next! (2/21a)
OSCARS: WILL GAGA JOIN BABS AND EMINEM?
Sunday! (2/22a)
THE BRITS: A VIEW FROM THE INSIDE
Who cleaned up? (2/21a)
THE WINNERS
What the Grammys tell us about a changing landscape.
COMMITTED TO ROCK
The biz players who are determined to get the volume back up.
MANAGEMENT DO-SI-DO
Big changes among big acts.
THE NEW SUPERSTARS
The old pop rules just don't apply.
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