Quantcast
TAYLOR'S TOUR: HATERS GONNA HATE

Despite reports in some corners claiming her reputation Stadium Tour was "shaping up to be a disaster," Taylor Swift has just announced new dates for the trek in Santa Clara, DC, Philadelphia, East Rutherford, Foxborough, Minneapolis and Dallas. These additional dates in locales already on the itinerary follow an added Rose Bowl date. Tickets for those shows go wide on 1/31 at 10am local time; registration for the pre-sale begins 1/5 and continues through 1/18, with prior Taylor Swift Tix registrants getting priority access. The tour kicks off 5/8 at University of Phoenix Stadium in Arizona.

The added dates further undermine the tabloid digs, which were based largely on Twitter grousing about the Ticketmaster-powered Taylor Swift Tix program (which rewarded album and merch buyers with a better spot in line, among other things). Meanwhile, further news out of the tour, presented by Messina Tour Group and AEG stateside and Live Nation overseas, was that its tactics were producing one of the most lucrative runs ever—even if that meant fewer immediate sellouts. This was achieved in part by directly selling premium tickets (many of which likely would’ve ended up with scalpers) at a higher initial fee. It's been reported that 30-50% of major concert tickets end up in the hands of scalpers.

As a result, the tour could, by some estimates, drum up nearly half a billion in business. That’s our kind of “disaster.”

AIRHEAD: STEVE'S A STAR, LYOR'S A LYR
Check out the Cohen coif. (10/19a)
RIRI PASSES ON SUPER BOWL LIII HALFTIME
Solidarity in action (10/19a)
GREIN ON GRAMMYS: BEST NEW ARTIST—WHO'S IN, WHO'S OUT
The process begins. (10/19a)
YOUR TOP 20 IS BORN UNDER A BRAD SIGN
Gaga and Cooper on repeat (10/19a)
THE LAST HURDLE
The final call will go down in Brussels. (10/19a)
GRAMMY CONTENDERS
We chat with big stars, rising stars and next big things.
MMA FOR DUMMIES
Not Mixed Martial Arts; the Music Modernization Act, dummy.
IS IT COLD IN HERE?
...or are our bosses from outer space?
THE KIDS
They're leaning on the button.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)