RUMOR MILL
Back to Rumor Mill >
Monday, December 18, 2017

LIVE NATION ADDS TO NYC CLUB PORTFOLIO

Two of New York City’s premier clubs, the Bowery Ballroom and the Mercury Lounge, are joining forces with Live Nation.

Michael Rapino’s Live Nation and the clubs’ founder Michael Swier have created a new promotion and booking company, Mercury East Presents, establishing a network of clubs and theaters under one umbrella. Live Nation already owns Irving Plaza, Gramercy Theater, Warsaw and Ford Amphitheater at Coney Island Boardwalk.

“Swier and his team are the total package, delivering industry expertise, relationships, and landmark venues that complement the greater Live Nation portfolio,” said Rapino, President/CEO, Live Nation Entertainment. “Mercury East is the ideal partnership, and will allow Live Nation to bring New York’s residents and visitors more music and events than ever before.”

Live Nation’s move follows this year’s acquisition by AEG of The Bowery Presents, which gave them a strong New York foothold with Terminal 5 and the Music Hall of Williamsburg. AEG is also an owner of Webster Hall.

 
BACK TO RUMOR MILL
 
TOP 20: JUST TRUST US
A second sonic Boom (4/18a)
Check It Out Now
ON THE COVER:
AARON BAY-SCHUCK
AND TOM CORSON
Bunny's hoppin' again. (4/17a)
Check It Out Now
NEAR TRUTHS:
PRIMARY NUMBERS
Hats off to Larry (4/17a)
Check It Out Now
TAY’S FORTHCOMING DEBUT: WE ARE TORTURED BY SPECULATION
So many questions (4/17a)
Check It Out Now
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/19a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions