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TAYLOR STREAMING UPDATE

While no official plan has been announced, the conventional wisdom is that Taylor Swift's reputation will not be available to stream in its second week, with many wondering how such an approach would impact its second-week performance. The Big Machine set will enjoy a million-plus debut week almost entirely based on sales, with four tracks that dropped prior to the album the only streamable songs. If and when streaming of reputation goes into effect, some say it could well be an Apple Music exclusive, considering how supportive Apple and iTunes have been of the project thus far, and Tay’s relationship with the company.

 

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