TAYLOR HAS ARRIVED

One of the most insanely anticipated albums of the year is here, as Taylor Swift's reputation (Big Machine) goes live on iTunes, after a methodical rollout that included a massive D2C play, four singles, two videos and one live network TV performance not to mention constant social media spin.

Naturally it's #1 on the download emporium's album chart, with a slowcase takeover.

But if you want to stream the album, for now, you're out of luck. No DSPs are part of the initial offerings, however, you will be able to hear songs as part of an exclusive iHeartRadio promo.

Taylor announced the release on her Instagram page with the most appropriate slogan ever: Let the games begin.

Stay tuned for sales numbers. In the meantime, read our own Holly Gleason's detailed review of the set right here.

HITS LIST IN BLOOM
From the desert to the sea (4/16a)
ON THE COVER:
AARON BAY-SCHUCK
AND TOM CORSON
Bunny's hoppin' again. (4/16a)
DESERT HEAT:
PAUL TOLLETT
The cat in the hat is calling the shots. (4/15a)
THIS HITS PHOTO GALLERY IS WANDERING IN THE DESERT
Photographic proof of the weaselfest (4/15a)
THE COUNT: SUPERSTARS TO SURPRISE AT COACHELLA?
The latest tidbits from the vibrant live sector (4/12a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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