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SOUNDCLOUD: WILL FRED FIGURE IT OUT?

Will nearly $170m in cash and the installation of former Vimeo chief Kerry Trainor as CEO (replacing longtime head Alexander Ljung, who remains Chairman of the Board) truly rescue SoundCloud?

The moneybomb from The Raine Group and other investors announced Friday (8/11) will certainly allow the company to carry on for the foreseeable future; the question remains, however, what path the DMP will follow and whether that path will prove profitable and/or sustainable.

The not-so-secret weapon in SoundCloud’s new arsenal is Raine partner and industry veteran Fred Davis. If anyone can figure out how to make it work, many insiders say, it’s Davis, who was the earliest American player to support Spotify and who introduced Daniel Ek to everyone in the biz. He’s got game.

Certainly SoundCloud has been a goldmine of music discovery in the last several years. (As we noted previously, the thought of its demise was alarming to many gatekeepers.) But getting the gold out of the mine is no easy feat. With $170m lifeline, Trainor, Davis, Ljung and team now have the opportunity to forge a new path. The biz is waiting to see if the platform’s strengths can be transformed into marketshare might.

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DRAKE IS MONEY
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THE BRITS: A FIRSTHAND TAKE
Rhian Jones reporting from the O2 Arena (2/23a)
SONGWRITERS HALL TO HONOR SIR LUCIAN
Once upon a time, the mogul was a humble song plugger. (2/23a)
5SOS DROPS A NEW ONE
The saucy Aussies are back. (2/23a)
KACEY'S GOOD
AS GOLDEN
Check out two new tracks from upcoming set. (2/23a)
MONEY, MONEY, MONEY
Investment in the biz and the coming speed bumps.
A NEW STREAMING PLAYER?
Who's getting into the game?
MY DOCTOR SAID NO MORE PIZZA
But she's not here.
OBSTRUCTION OF JUSTICE
At least try to be less obvious about it.
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