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Friday, July 28, 2017

KENDRICK'S VISUAL FOR "LOYALTY" IS HERE

With another thrilling visual offering, TDE's Kendrick Lamar revealed the video for “LOYALTY” featuring Rihanna, and it’s a feast for the eyes.

The darkly-lit, CGI-thick story has "Kung Fu Kenny" in a series of situations like taking a dagger to the head from a stripper, avoiding sharks that sail through the asphalt and at one point, dangling RiRi off the side of a skyscraper because, LOYALTY.

Directed by Dave Meyers & the little homies, the video takes some cues from the recent Suicide Squad movie along with some Godfather tones. “LOYALTY” is the fourth single off DAMN., and Lamar is currently on The Damn. Tour with a stop at Denver's Pepsi Center tomorrow night.

 
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