Quantcast
KATY UNGUARDED
A BIG HIT

The numbers are in on last week’s Katy Perry Witness livestream, and they’re mind-blowing. During the four days, the unscripted, unfiltered real-time documentary was viewed by 49 million people, MTV News reports.

The story compares that staggering total to that of Perry’s "Bon Appétit" video, which has been viewed 169m times in the four weeks it’s has been up on YouTube, noting that “If you break that down on a day-by-day scale, the Witness livestream did pretty damn well.” In other words, MTV wants you to do the math.

Here’s something else to compare the stat to: Game 7 of the NBA Finals drew 25m, the biggest audience for the telecast since 1998.  

In another indication of Katy’s ability to connect on a massive scale, early this morning, she became the first person to reach 100m Twitter followers. A member since 2009, Katy has posted more than 8k tweets, the most popular of which was “IF ONE DIRECTION DOESN'T PERFORM ON THE VMA'S I AM GONNA JUMP OFF THIS LEDGE,” which received 132k re-tweets.

To celebrate, Twitter unveiled this emoji:

I.B. BAD: RISE OF THE
NEXT-GEN BALLERS
A hot list of buzzing execs and entrepreneurs (8/18a)
REVVING IT UP: TOP 50 MONEYMAKERS
So what else is new? (8/18a)
CHART STORY: KESHA MAKES IT RAIN
She's back and she's big. (8/18a)
TAYLOR SWIFT IS SIGNALING SOMETHING
Gird your loins. (8/18a)
THE RIAA TEARS LYOR
A NEW ONE
Put that in your YouTube. (8/18a)
HITS' 31ST ANNIVERSARY ISSUE
It seemed like a good idea at the time.
WHAT'S FOR LUNCH
What we're eating. How long it took to arrive. How cranky we got.
A MASSIVE MIXTAPE?
Two giants of the form are rumored to be collaborating.
THE RETURN OF ROCK
Turns out it was just napping.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)