DRAKE DOMINATES AT DIGITAL SERVICES (UPDATE)
Drake's More Life mixtape (YMCMB/Republic) dropped on all DSPs Saturday and, to borrow the parlance of statisticians, is blowing the fuck up, clocking more than 100m U.S. streams in a day and a half. Apple Music and Spotify have both confirmed that the release has broken new records. Based on what we know now, we're forecasting...
Drake's More Life mixtape (YMCMB/Republic) dropped on all DSPs Saturday and earned more than 100 million U.S. streams in its first day and a half.
Based on what we know now, we're forecasting 500-525k SPS for the set's first week, with 200-225k in sales.
It's been reported that the set broke all Apple Music streaming records with 89.9m streams in its first 24 hours (that's worldwide). Views, Drake's smash album from last year, was an Apple exclusive for its first two weeks. It's worth noting that Apple claims more streams on the title than Spotify does, a rare occurrence indeed.
That said, Spotify reports that Drake set two new records at the streamery: Best first-day streams for an album (61.3m+ on its first full day, 3/19) and best one-day streams for an artist (also on 3/19, with 76.3m+, shattering Ed Sheeran's 3/3 record of about 68.7m).
More Life's 22 tracks occupy the Top 22 slots at Apple Music."Portland" f/Quavo & Travis Scott is the collection's top seller at iTunes, currently #8. Physical for the album, which quickly flew to #1 at iTunes, may come as soon as early April.
