JON GISBY NAMED VEVO’S HEAD OF EUROPE

Vevo has officially named digital media man Jon Gisby as Head of Europe. The London-based exec has been working with the music video platform since 2015, formerly holding roles at BBC, ISP Freeserve, Yahoo and Channel 4.

Gisby has had a pivotal role in shaping the strategy for Vevo since Erik Huggers became CEO & President in May 2015. He’s now tasked with delivering plans for the music company in content, technology and monetisation across Europe.

He said: “Vevo is at a crucial point in its journey to transform its content, product and business. Our European teams and partners are at the heart of Vevo’s global strategy; delivering the best content to millions of fans and working with some of the most exciting artists in the world. Driving these plans forward is a challenge I relish, and I’m excited to be joining the team.”

Gisby was one of the architects of the BBC’s digital strategy, and later ran the content and services at Freeserve. He was also MD of Yahoo U.K. before leading the teams that built Channel 4's VOD service 4oD. He’s advised regulators on digital advertising and brand-funded content, and helped grow European digital video start-ups such as Rightster and Magine TV.