SONGLILY BLOSSOMS FOR VIDEOGAMES

The start-up music-licensing platform SongLily is targeting videogame and mobile-app builders, offering major-label recordings for an annual flat fee that works out to about $1,440 per major-label song. The Wall Street Journal profiles the company and how it is targeting an arena that could generate more income than streaming for artists.

Music and tech consultant Les Borsai, who also manages Wynona Judd, co-founded the company, which also sells production music for between $360 and $960 per track per year. On recordings, SongLily takes a 20% cut while the publisher and label split the rest evenly. Larry Marcus, managing director at Walden Venture Capital who invested early in Pandora, is among SongLily’s investors.

The Journal cited only one end user: Mark Ettle, who paid $1,440 to license “Ace of Spades” by Motörhead for a Cobra Mobile game’s trailer.