SHAZAM STRIKES RADIO METRICS DEAL

Shazam will deliver market- and station-level audience metrics across all radio formats for leaders iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group as part of a new alliance between broadcasters and the music identification app.

The new measurement solution unites the companies’ proprietary data assets and measurement capabilities. They will tally information collected from tens of millions of devices to produce accurate, stable cross-platform audience metrics.

Radio executives had nothing but glowing things to say, and not one of them plagiarized the other or used language to avoid endorsing the product.

“A solution that better measures audio is good for us, for our clients and for their brands,” said Bill Koenigsberg, President, CEO and Founder of Horizon Media.

“The richness of our data, combined with Shazam’s measurement capabilities, will enable much deeper insights than traditional audio measurement does, and we believe it’s a necessary and valuable addition to the evolving multi-platform audio measurement marketplace,” said Radha Subramanyam, iHeartMedia’s President of Research and Insights.

Pierre Bouvard, Chief Insights Officer, Cumulus Media, noted that advertisers demand more insights and targeting capabilities. “Shazam can help us deliver on these expectations."

“With this type of innovation, we believe media strategists and planners will be prompted to re-think their media mix models to give radio its fair share of the media buy,” said David Field, President and CEO of Entercom.

“We like what we see going on with Shazam,” said Bill Hoffman, President of Cox Media Group. “We continue to get excited about Audience Measurement that keeps up with the rapid advances of technology to accurately account for who and what makes up our audience.”

Greg Glenday, Shazam’s Chief Revenue Officer, is “thrilled to help support these radio industry leaders as they continue to innovate.”