At this transitional moment near the halfway point of 2016, sales plus steaming (SPS) has become the clearest way to look at what’s happening in the marketplace, as a rapidly increasing number of fans have become converts from downloads to streams, motivated in large part by ease of access. As a result, it’s become essential to look at sales plus streaming in order to get a full understanding of which artists are most important in the new musical ecosystem.
The chart on this page shows the Top 25 sales-plus-streaming albums year-to-date; these figures are derived by adding album sales—including track-equivalent albums (TEA), with 10 tracks equaling one album—and stream-equivalent albums (SEA), with 1,500 streams equaling one album. The right-hand column gives the percentage of streams in the SPS total.
This metric takes some getting used to, but, as I.B. Bad pointed out in his previous column (issue #1196), sales plus streaming is now the primary indicator of what’s hot and what’s not, and if you don’t know how to analyze these numbers, you will be at a loss to understand music’s place in pop culture today.
NOW WHAT?
We have no fucking idea.
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