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Monday, June 6, 2016

APPLE MUSIC ADS: KHALED
IN THE SPOTLIGHT

Apple Music has extended its savvy marketing campaign to include a new set of stars to highlight the music service, debuting two new ads over the weekend that feature DJ/Producer/label exec/Snapchat phenomenon DJ Khaled, which aired following the Apple Music launch of Khaled and Drake's hot new collaboration "For Free," which is already exploding (it's now #2 at iTunes).

The first commercial has Khaled cruising down Malibu's Pacific Coast Highway with supermodel Naomi Campbell and schooling her on the perks of Apple Music, hilariously employing his "They Don't Want You" mantra about his time with the beauty. The second spot features actor Ray Liotta with Khaled, in the most unlikely of places: being pampered in a nail salon.

"Explain it to me one more time," Liotta says, "for $9.99 a month, you could pick ANY song, and it's gonna come up on your phone?"

"As long as it's on Apple Music," Khaled tells him as he's getting a neck massage.

 
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