TAYLOR ROCKS OUT IN ROUND 2 WITH APPLE MUSIC
The awesome commercial collaboration between Apple Music and Taylor Swift continues, as a new spot, highlighting the joys of streaming music, debuted this morning on national television and, of course, Swift's massive social media channels.
With the theme of "Dance Like No One's Watching," the spot opens with a Swift voiceover. While holding her iPhone, she says, "I love a quiet night at home." After digging into a playlist called Friday Night Rocks!, she then launches into a rock banger from The Darkness, "I Believe in a Thing Called Love," and proceeds to dance with abandon throughout her house.
The viral element here is probably that something from The Darkness is the last song you would expect the Pop (and formerly Country) Princess to jam out to, and that little surprise does a fantastic job pointing out the music diversity on the service plus highlighting one unique feature they have over competitors: curated playlists. Check it out below.
