Kanye West is officially the first artist to have an album go #1 with a number based entirely on streaming from the major outlets. There were some paid album downloads for The Life of Pablo from the G.O.O.D/Def Jam star’s own website, but the overwhelming majority of the 90k+ earned came from streaming services, including Apple Music, Spotify and Tidal.

This unprecedented strategy was crafted with Kanye by new manager Scooter Braun, Izvor "Izzy" Zivkovic, Steve Bartels and Team Def Jam. Meanwhile, Ye can also be seen atop the iTunes singles chart, thanks to his collaboration with Drake on “Pop Style.”