Quantcast

IS RADIO FEELING DISTURBED?

The gothic version of “The Sound of Silence” by Reprise/Warner Bros.Disturbed is unquestionably a smash. The rockers’ Simon & Garfunkel cover has sold over 300k, as has the album it appears on, Immortalized (which streeted in August).

“Silence,” currently #30 at iTunes, is having a loud run at radio, having hit #1 at Active Rock and charting now at Alternative as the radio plan develops. The official video has racked up about 24.5m views. Howard Stern goosed the story still further by playing it on his show on Friday; the band will perform it on Conan on 3/28. A major announcement, meanwhile, is expected in April.

This obvious smash is far outselling its exposure level. Peter Gray and team have proven their ability to consistently move the marketplace. If they can do it once again and solve this puzzle, we could be looking a million-selling album that will feature prominently in the Bunny’s bottom line.

The question is this: Will radio cave and play a proven hit record—driven by real consumer interest—by an act that potentially scares them? Can programmers overcome the blandness of the status quo to embrace something that’s clearly eliciting real passion? We predict this “Sound” will become impossible to ignore.

NEAR TRUTHS: SPRING BLOOMS
Here come the big guns. (3/28a)
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/28a)
CITY OF HOPE TAPS MARCIANO FOR TOP HONOR
This year's philanthropic model (3/28a)
TRUST IN THE TOP 20
Hip-hop is no longer hibernating. (3/28a)
UMG BROADENS SPOTIFY OFFERINGS
Sir Lucian and Daniel are in harmony. (3/28a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)