Big Machine's Tim McGraw just pulled in 4m views in less than 24 hours with the music video for "Humble and Kind”—off his November release, Damn Country Music.
Complete with stunning visuals and a touching message, it’s hard not to get choked up when you watch this one. Oprah, who lent the country megastar scenes from the OWN Network’s Belief series, is just one celebrity gushing praise, as the song and album react at iTunes.
The song is currently #4 on the digital store's country singles chart and #19 overall, while the album is #3 on the country chart and #30 overall.
Also, "Humble and Kind" has already seen a 727% increase in total Shazams in January alone.
See a selection of noteworthy tweets below the vid here.
Humble and KindThis song is so special to me. I really wanted a video that showed the universality of the message of Humble and Kind. Thanks to Wes Edwards for executing this vision and to Oprah Winfrey for lending us scenes of Belief from all over the world. I hope you like it as much as I do.
Posted by Tim McGraw on Thursday, January 21, 2016
Tim, I love this song. Every word feels true. #HumbleAndKind https://t.co/KTtI5BCstM
— Oprah Winfrey (@Oprah) January 22, 2016
Wow! Thank you so much Oprah!!! @TheTimMcGraw @taylorswift13 @BIGMACHINE #MusicHasValue https://t.co/XUp2xkD5Ur
— Scott Borchetta (@scottborchetta) January 22, 2016
A masterpiece! Watch @TheTimMcGraw's new video now. #StayHumbleandKind https://t.co/Dua6T9yWyZ pic.twitter.com/nDsZofKdzf
— Faith Hill (@FaithHill) January 21, 2016
.@Oprah @TheTimMcGraw love the new video to #HumbleAndKind loved #Belief so this is doubly great!
— Rita Wilson (@RitaWilson) January 21, 2016
I remember talking to @TheTimMcGraw about this song when it came out. So glad it's his new single #StayHumbleandKind https://t.co/DwYGv9FKJZ
— Charles Kelley (@charleskelleyla) January 21, 2016
BEY LEADS ARRAY OF FEMALE STARS IN GRAMMY NOMINATIONS
Adding up the numbers (11/8a)
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