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TOP 15: SHUT UP AND BUY MORE ADELE

Adele spends a fourth, but certainly not last, week at #1 as she sees a boost at least partly from last night’s NBC special. While we’ve yet to see physical numbers, moderate digital increases suggest her biggest gains will be at brick and mortar. In the week that just ended, 25 had a remarkably high 85% in physical sales. As we head into the final full week before Christmas this Friday, 25 will likely top or be near 6m in album sales. With several months remaining in Sony’s fiscal year, which ends in March, 25 looks very likely, by then, to best 10m in album sales and possibly even challenge the current 11.3m of its predecessor, 2011’s 21. Here’s how it looks at midweek.

Adele (XL/Columbia) 750-775k Sales, 750-800k SPS
Pentatonix Christmas (RCA) 115-125k, 125-135k
Justin Bieber (Def Jam) 92-97k, 157-162k
Coldplay (Parlophone) 48-53k, 58-63k
Chris Stapleton (Mercury Nashville) 47-52k, 54-59k
One Direction (SYCO/Columbia) 47-52k, 63-68k
Taylor Swift (Big Machine) 38-42k, 45-49k
Adele 21 (XL/Columbia) 37-41k, 44-48k
*August Alsina (Def Jam) 33-38k, 38-43k 
Pentatonix (RCA) 33-37k, 36-40k 
Michael Buble (Reprise) 30-34k, 45-49k 
Now (Now/Legacy) 30-34k, 30-34k
*Cam (Arista Nashville) 30-34k, 37-41k
*R. Kelly (RCA) 30-34k, 35-39k 
Carrie Underwood (19/Arista) 27-30k, 30-33k

* Debut

Adele's special will re-air on 12/23, which may be too late for any further pre-Christmas impact but could boost gift card redemptions in the subsequent 48 hours. 

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