Quantcast
ADELE EARLY RESPONSE:
BEYOND BELIEF (UPDATE)

Regarding the first-day response to the new Adele album, 25, the term “feeding frenzy” doesn’t sufficiently describe what's happening here in the States—and presumably around the world.

Early sales are unlike anything we've seen in the modern era. The numbers are so extraordinary, we don’t have anything to properly benchmark them against. Digitally, 25 should sell over 1m, giving it the biggest-ever digital sales week. Physically, however, there haven’t been enough huge titles released since the new Friday street day for us to develop a model on which to base 25’s trend.

Could Walmart and Target combined sell north of a million? That would be nearly twice the 527k the two accounts sold collectively on Taylor Swift’s 1989, which went on to sell nearly 1.3m in its debut week. Amazon, which broke the preorder record earlier this week with 100k+, now must get them all shipped by Monday night in order to count for next week’s chart.

And what of Thanksgiving Day, the last day in 25’s first chart week? Will the holiday hurt the album’s momentum or help get it over the hump? With many retailers open on Thanksgiving evening, will that provide the last-minute surge to move 25 beyond the 2.4m first week record set by NSYNC in 2000 and possibly even hit 3m in its first week.

At this point, 2m+ is a lock. Can it hit 3m? Stay tuned.

Stay tune for further updates.

J. COLE GETS TO THE HEART OF THE MATTER
Artist opens door to new album. (4/20a)
FROM SIR, WITH LOVE (UPDATE)
An embarrassment of riches (4/20a)
YEEZY'S ONE-TWO PUNCH
Kanye's been busy; now he can dive back into Twitter. (4/20a)
VIVENDI EXPLORING UMG IPO
Pass the cheese puffs, s'il vous plaƮt. (4/20a)
TOP MONEYMAKERS: DRAKE AND CARDI CLEAN UP
It's not fair to the rest of the kids. (4/20a)
ASK YOUR TASK FORCE
Tina gets advice, whether she wants it or not.
WHEN PUBLISHERS GET MASTERFUL
Why the recording side still holds an allure.
DOES THIS PIZZA TASTE WEIRD TO ANYBODY ELSE?
I actually ate, like, five pieces. But still.
ROBOT MUSIC SUPERVISORS
It's already happening.
Advertisement
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)