Quantcast

THE RIHANNA ROLLOUT IS ON

With a $25m Samsung partnership in place it's time to tease us a little, and few are more masterful at it than Rihanna, who kicked off her ANTI campaign today by launching the website ANTIdiaRY.

This is a mobile push, so accessing the website via your laptop is possible, but the welcome page immediately asks you to hit the website via your smartphone.

Once you sign up, a message reading "You'll know when it's time" appears.

But that's for iPhone users. Those with a Samsung device get to see a short (albeit rad) teaser video.

Once fans sign up for the ANTIdiary — which will officially launch this Sunday, 11/22 at 8 p.m. EST, right at the start of the American Music Awards—they'll get exclusive access and information about her eagerly "anti"-cipated release.

This all aligns with what our insiders tell is is the album arriving on Black Friday, 11/27 and available exclusively on TIDAL for a week before hitting stores and other digital retailers on Dec. 4.

NEAR TRUTHS:
SPRING BLOOMS
Here come the big guns. (3/29a)
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/29a)
CITY OF HOPE TAPS MARCIANO FOR TOP HONOR
This year's philanthropic model (3/28a)
TRUST IN THE TOP 20
Hip-hop is no longer hibernating. (3/27a)
UMG BROADENS SPOTIFY OFFERINGS
Sir Lucian and Daniel are in harmony. (3/28a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)