RUMOR MILL
Back to Rumor Mill >
Thursday, November 19, 2015

SCOOTER'S BIEBER TRIUMPH: HOW'D
HE DO IT?

How did Scooter Braun do it? Everyone in the biz has been asking that question since Justin Bieber’s Purpose blazed past One Direction’s Made in the A.M. in a win as surprising as it was resounding, with projections now in the neighborhood of 500k albums and 600k SPS. Yes, that make it the #1 debut of the year. How did Braun mobilize the fan base so effectively?

Hypothetically, if he’d spent $1m to get Bieber a #1, what would be the multiple that would impact the value of the brand? 10x? 20x? Without the nontraditional sales resulting from Braun’s late offensive, the race might have been much tighter.

Braun’s star couldn’t be shining more brightly at this critical juncture, as massive negotiations are underway on several business fronts. The timing of his latest triumph is opportune, to say the least.

 
BACK TO RUMOR MILL
 
SPOTIFY Q1 PROFIT TOPS $1B; SUBS HIT 239M
How Swede it is. (4/23a)
Check It Out Now
HITS LIST IN
PLAYOFF MODE
Will scoring records be broken this week? (4/23a)
Check It Out Now
THE COUNT: ALL THE DESERT'S A STAGE
The dust settles on the Indio Polo Grounds. (4/22a)
Check It Out Now
ROCK HALL UNVEILS
2024 INDUCTEES
Class of '24 comes alive. (4/22a)
Check It Out Now
TOP 20: TAYLOR TIME
Is it ever. (4/23a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions