Quantcast
A TEACHING MOMENT

The big winners at the Emmys Sunday night, included Game of Thrones, Veep, Jon Hamm and The Voice, but perhaps the evening’s most memorable minute was the Apple Music commercial that premiered during the three-hour-plus special. The spot, directed by Ava DuVernay, shows Scandal’s Kerry Washington, Empire’s Taraji P. Henson and Mary J. Blige watching in wonder and delight as Apple Music makes them a mixtape.

And with that, the educational phase of the campaign seemed to kicked in, just 10 days before the first wave of 90-day free trials comes to an end. (The education, in this case, still focuses on curation; for more on the need to give consumers the big picture on streaming, see our op-ed piece here.)

TWO JEWS CHEW ON
THE GRAMMYS
Pass me a knish. (5/23a)
ROLLING STONE'S YOUTUBE PROBLEM
Let's massage those numbers. (5/21a)
YES, IGOR:
IT'S THE TOP 20
A big week for Stringer (5/23a)
VIVENDI EYEING TENCENT FOR UMG STAKE (REPORT)
You mean like 10 cents on the dollar? (5/23a)
SONG REVENUE CHART: PLAYOFF FEVER
We're in a generational moment. (5/23a)
THE DIVA PLAN
How pop stars from the pre-streaming era are finding a new groove.
RAINMAKERS RETURN
More of the folks who are making biz history now.
THE FUTURE OF ROCK & ROLL IS...
Hang on, we just need to throw this TV out the window.
AFTER COUNTRY TRAP
Is reggaeton death metal far behind?
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)