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“If there’s a subscription model that gives people what they want, it’ll work. I believe Jimmy Iovine will do well with Apple Beats; he knows how to market things brilliantly."
MORRIS ON STREAMING:
"FREE IS DEATH"
Sony Music Chief Weighs in on the Way Forward

We asked Sony Music ruler Doug Morris for his thoughts on free vs. premium streaming, and he didn't mince words.

“Basically, I equate ‘free’ with the decline of the music business," Morris declared. "Why should anyone pay for anything if they can get it for free?  In certain instances, it’s worth a discussion. But in general, free is death.

“Free has been way overdone, and the biggest culprit is YouTube, with their links to free sites. This has to be curbed if we’re going to have a successful business.

“If there’s a subscription model that gives people what they want, it’ll work. I believe Jimmy Iovine will do well with Apple Beats; he knows how to market things brilliantly. He’ll make it sexy enough to have a real chance. They’ve got 850 million credit cards and $160 billion in the bank—that’s a good start.

“Daniel Ek from Spotify deserves a tremendous amount of credit for pushing the rock up the hill. Everybody’s trying to find the magic key to open that box. But no one’s done it yet.

“I hope they both win. We’re counting on it.”

THE WEIGHT IS LIFTED:
MIRANDA LAMBERT
LETS LOOSE
Holly Gleason takes a deep dive into Miranda's career. (6/19a)
THE CARTERS: A TRILOGY OF TRUTH
A Love story. (6/19a)
TROY RUMORS
SWIRL ON
Will Spotify lose another leader? (6/19a)
TOP MONEYMAKERS: WESTWORLD
Yeezy money (6/15a)
BUNDLE MAGIC
It's all about leverage. (6/18a)
WHO ARE THE RAINMAKERS?
We promise this special issue won't be dry.
HOW ROCK IS STREAMING FORWARD
Amps sold separately.
PIZZA PLACEMENT
Songs by the slice.
A.I. AND OUR FUTURE
Planning for Skynet.
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