Vevo announced that it has blown past a major milestone, delivering north of 10 billion monthly global views for the first time in January. That’s an 86% year-over-year increase. January ’15 was also the first month when Vevo had more than 2 billion views in the U.S., up from 1.2 billion a year earlier.
Vevo experienced growth across both mobile and connected TV views, which now account for nearly half of Vevo’s views (49.5%), up from 38.8% last January. In addition, 23 videos were named Vevo CERTIFIED, representing 100m+ views.
Taylor Swift’s “Blank Space” was the most viewed video, amassing more 440m+ views.
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/19a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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