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FALL OUT BOY'S PRICING PLAY
Strategic Pricing During Christmas Prompted Sales Windfall

With their American Beauty/American Psycho on the verge of a big #1 (likely 200k) chart bow tomorrow, DCD2/Island's Fall Out Boy appears to have benefited significantly from strategic online pricing.

According to inside sources, the band prompted some 90k in digital pre-orders when American was priced at $7.99 during the Christmas season through its 1/20 release as an incentive to pre-order; the price moved up to $9.99 upon streeting, after which, these sources say, it moved about 40k digital copies. 

 

GREIN ON GRAMMYS:
FACTS AND FEATS
Women dominate. (12/11a)
GRAMMYS KEEN ON
KENDRICK, DRAKE
It's nomination day. (12/7a)
WHO’S NOMINATED,
WHO’S NOT
...and who's going, "WTF." (12/10a)
RAINMAKERS: IT'S POURING DOWN VISIONARIES
The Max factor. (12/10a)
SPRINGSTEEN ON FILM:
A FATHER'S STORY
Bruce's Broadway act on film. (12/7a)
GRAMMY NERDS BREAK IT DOWN
Wow, they really are nerds, huh?
REVERBERATIONS OF TAYLOR'S DEAL
What does it all mean? What did it cost? Answer the second question first.
IS IT COLD IN HERE?
It's fine, really. We'd just like to feel our extremities again.
EGGNOG
A sweet and creamy vehicle for the intoxicating liquor that blocks out the agony of the holidays.
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