Live Music Sponsorships Up

LIVE MUSIC SPONSORSHIPS TOP A BEEELLION: North American-based companies will spend $1.09 billion to sponsor music venues, festivals and tours in 2010, a 4.2% increase from the $1.08 billion spent in ‘09, according to IEG Sponsorship Report, the world’s leading authority on sponsorship. The increase outpaces IEG SR’s projected 3.4% rise in total sponsorship spending and represents the third largest increase in spending among the major property types, following causes (6.1%) and entertainment tours and attractions (5.7%). Much of that growth is being driven by auto, apparel, beverage, cameras, insurance and technology companies. (4/27a)