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Grammer Lessons

GRAMMER LESSONS: S-Curve’s interactive Andy Grammer video for “Keep Your Head Up” has tallied 80k unique views to date, which is impressive considering it’s not on YouTube, but even more noteworthy is that those viewers have collectively watched the video more than 300k times, with 45% watching it at least twice in a single session and 7% watching it at least eight times during a single session. The average engagement time per user is 4:30, for a song that is only 3:11, 1.5 times its length, as compared to most music videos, whose average on-line user engagement time is significantly less than the length of the song. (11/5p)

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