eMusic Takes it to the Streets
EMUSIC GOES GUERILLA: eMusic launches a new branding campaign today which involves a “Road Show” in different cities that will allow passers-by on the street to encounter their “next favorite band” through music video projections on the sides of buildings in major urban areas, featuring new artists Best Coast, No Age and Sonny and the Sunsets. Special hypersonic speakers will beam the sound directly at the audience, with spectators getting lighters, iron-on decals and free music downloads. The eMusic “Road Show” begins in N.Y. and travels via a throw-back rock & roll-inspired van to Atlanta, Miami, Austin, L.A. and Chicago through next May. The campaign, created by creative agency Sarkissian Music and media firm TargetcastTCM, will also include online video ads, email marketing and partnership initiatives, and can be seen at http://www.emusic.com/roadshow. This spring, an OOH/mobile campaign called “Hear/Here” that provides insider information on musical landmarks in major markets will follow. (12/13a)
VMAs BEAMING BACK
TO THE BIG APPLE Getting back to where they once belonged (4/24a)
THE COUNT: ALL THE DESERT'S A STAGE
Jon Wayne is rolling over in his grave. (4/24a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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A CHORUS OF PRAISE: IVORS 2024 NOMS
