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IB on Eminem/Grammys

GRAMMY SPIKE IN EFFECT: While the Grammy platform has traditionally moved the needle for certain acts, TV exposure in general has become an unparalleled marketing tool for record sales; these days, nothing else comes close. One expected beneficiary of exposure on the tube is Eminem, whose pair of Super Bowl spots followed by his Grammy appearance and anticipated major wins should further elevate his status as the biggest male superstar of the moment. (2/10a)

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