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Friday, February 11, 2011

GetGlue at the Grammys

SOCIAL NETWORKING: GetGlue.com, a social media start-up looking to do for music and entertainment what FourSquare has done for retail, is gearing up for this weekend with a Grammy promotion, offering three exclusive online “stickers” for people who check in to the show at the website or via one of its mobile apps. Each virtual sticker unlocks with a different activity on the social network. The company is also offering exclusive stickers for the E! Red Carpet Grammys here. When GetGlue users amass 20 stickers, they will receive physical copies mailed to them. The company recently hired ex-eMusic publicity vet Cathy Halgas Nevins to head up their efforts in that area. (2/11p)

 
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