RUMOR MILL
Back to Rumor Mill >
Wednesday, May 18, 2011

Big Boi for Crown Royal

CROWNING BIG BOI: A brand-new short film starring rapper Big Boi, The Crown Life, debuts today as part of a multi-layered campaign created by Crown Royal Black Whiskey "to mark and celebrate life’s crowning moments." Directed by Hudson Dusters for Greenpoint Pictures, it documents the Outkast member as he prepares for a performance during 2011 Grammy Award weekend inside his Stankonia studio and cavorts on the town in his home of Atlanta. Crown Royal has gathered influential designers and filmmakers to release exclusive, limited-edition products and content, using their craft to create something that celebrates what "The Crown Life" means to them—finding royalty in everyday experiences. (5/18p)

 
BACK TO RUMOR MILL
 
SPOTIFY Q1 PROFIT TOPS $1B; SUBS HIT 239M
How Swede it is. (4/23a)
Check It Out Now
HITS LIST IN
PLAYOFF MODE
Will scoring records be broken this week? (4/23a)
Check It Out Now
THE COUNT: ALL THE DESERT'S A STAGE
The dust settles on the Indio Polo Grounds. (4/24a)
Check It Out Now
ROCK HALL UNVEILS
2024 INDUCTEES
Class of '24 comes alive. (4/22a)
Check It Out Now
TOP 20: TAYLOR TIME
Is it ever. (4/24a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions