Troy Carter on non-trad angle

QUOTE OF THE DAY: “To purchase a CD now, there aren’t a lot of places you can go. It’s Best Buy, it’s Target, it’s WalMart. So our thing was, with Gaga being such a household name, being able to put her in places where people shop. To be on an endcap at Whole Foods, if you see a Gaga CD, you might be familiar with her as an artist, and you might give it a chance.” —Manager Troy Carter, describing the rollout strategy for Born This Way, in the N.Y. Times. (6/1a)