VEVO LIFT boosts 1D, Yahoo goes live
PRESSING THE “UP” BUTTON: The planets have aligned for VEVO, whose LIFT program for new and developing artists provided the essential momentum that pushed Syco/Columbia boy band One Direction to a #1 debut yesterday, just as Yahoo became the third platform to carry the channel, joining YouTube and recent addition MTV. If you’re not familiar with LIFT, here’s the concept: For eight-week blocks throughout the year, VEVO puts the scale of its platform (62.5 million unique visitors in December, according to comScore) behind one artist selected from dozens of label submissions. In the program, VEVO collaborates with each LIFT artist to create 10-20 original and live exclusive content pieces to connect fans and artists. Along with the video itself, One Direction fans were engaged by an ASK:REPLY, an interview and the webisode One Direction in America, helping the Brit quintet to become the first LIFT artist to top the U.S. album charts. And check out VEVO’s new home at Y! Music, whose homepage just got a snazzy makeover. (3/21a)
VMAs BEAMING BACK
TO THE BIG APPLE Getting back to where they once belonged (4/24a)
THE COUNT: ALL THE DESERT'S A STAGE
Jon Wayne is rolling over in his grave. (4/24a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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A CHORUS OF PRAISE: IVORS 2024 NOMS
