Jackson estate makes deal with Pepsi

WANNA BE RESTARTING SOMETHING: Pepsi has made a deal with the Michael Jackson estate to use MJ's image for its new global marketing push, the N.Y. Post reports. The nature of the promotion will vary by country, but will include a TV spot, special-edition cans bearing Jackson's image and chances to download remixes of some of his hits. Terms were not disclosed. Consumers in the U.S. and China will be the first to get a taste of the promo campaign, which is timed to coincide with the 25th anniversary of Bad. The promotion is part of a global marketing blitz planned for the year ahead by Pepsi, which is looking to revive its brand and win back marketshare from Coca-Cola. Next week, Pepsi is also launching a TV campaign featuring Nicki Minaj and announcing details of its partnership with Twitter to stream concerts online. Brad Jakeman, Pepsi's chief creative officer, says the "Live for Now" campaign was developed over the past 10 months and is intended to amplify the company's longstanding ties with pop culture. (5/3a)