Walk the Moon gets LIFT

LUNAR LIFT-OFF: VEVO has chosen Walk the Moon as is the new LIFT campaign artist. The promotion, which kicks off today and is active for the next eight weeks, will feature interviews, behind-the-scenes footage, video premieres and intimate live concerts, all exclusive to the VEVO platform. LIFT also triggers social media interaction, including a new Facebook app. Access Walk the Moon on VEVO at http://vevo.com/lift. The launch of the initiative coincides with today’s release of the band’s self-titled RCA album. Walk the Moon will perform their breakthrough single “Anna Sun” on Letterman tonight. The video for “Anna Sun” recently crossed the 1 million-play mark on VEVO and continues to burn up the radio charts. (6/19a)