RUMOR MILL
Back to Rumor Mill >
Monday, July 30, 2012

VH1's Pop Up Videos Debuts

POP UP POPS UP: VH1 is bringing back its Emmy Award-nominated Pop Up Video franchise, with a new season that kicks off Aug. 6 at 12 p.m. (ET/PT). The network will launch the latest incarnation of the show at Lollapalooza, which takes place this weekend in Chicago’s Grant Park by putting attendees in the spotlight as stars of their own videos via “augmented reality” software. Developed specifically for VH1 by third-party experiential agency AWESTRUCK Marketing Group, the breakthrough technology will allow fans to see themselves live on a jumbo screen next to their favorite acts. Participants can then post photos from the experience instantly to Facebook and Twitter through a custom application. Fans are also encouraged to tweet using the official hashtag #PopUpVideo and to check out Pop Up Video on social media by following @VH1PopUpVideo and liking the official Facebook page here. (7/30p)

 
BACK TO RUMOR MILL
 
SPOTIFY Q1 PROFIT TOPS $1B; SUBS HIT 239M
How Swede it is. (4/23a)
Check It Out Now
HITS LIST IN
PLAYOFF MODE
Will scoring records be broken this week? (4/23a)
Check It Out Now
THE COUNT: ALL THE DESERT'S A STAGE
The dust settles on the Indio Polo Grounds. (4/22a)
Check It Out Now
ROCK HALL UNVEILS
2024 INDUCTEES
Class of '24 comes alive. (4/22a)
Check It Out Now
TOP 20: TAYLOR TIME
Is it ever. (4/23a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions