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Bruno Mars trending upward

MONKEY BUSINESS: It appears that Bruno Mars' Unorthodox Jukebox really kicked in over the weekend, thanks to holiday shoppers and the extensive use of Hanukkah iTunes gift cards. Thus, sales on the Atlantic album will wind up substantially higher than midweek trending suggested; initially, we had it at 150-160k. How high will Bruno go, and will he sell enough to unseat Taylor Swift from the top of the HITS album chart? That would undoubtedly delight the bejeezus out of manager Brandon Creed. Stay tuned for further updates. (12/17a)

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