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Tuesday, January 15, 2013

Beats Launches Daisy

PULL THEIR DAISY: Beats Electronics’ CEO/Co-Founder Jimmy Iovine, principal Dr. Dre and President/COO Luke Wood announced the launch of their new “digital music experience,” Project Daisy, at Las Vegas’ CES show last week, while insisting it was not the successor to Doug and Jimmy’s Farm Club. Noted music tech guru Ian Rogers was named CEO and head of the MOG streaming service with Trent Reznor named Chief Creative Officer. Pictured after rescuing Iovine from the tanning booth are (l-r) Rogers, Dre, Iovine and Wood, who learn too late that everything which happens in Vegas inevitably ends up on hitsdailydouble.com (1/15p)

 
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