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Friday, March 15, 2013

Sony Music Taps Lise Brende

ANALYZE THIS: Sony Music Entertainment has brought in Lise Brende as VP Reporting, Analytics and Research, reporting to EVP Sales and Distribution Darren “Kiss Me” Stupak. Brende will oversee all aspects of sales reporting, marketing analysis, consumer research and abacus maintenance. She comes to the company from Numbered Crunch, where she was President, collecting data for YouTube, Nike and Lucas Films, with previous stints at Microsoft, Expedia Inc. and Wyndham Worldwide. She even hopes to meet L.A. Reid one day. (3/15p)

 
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