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Tuesday, April 16, 2013

BB to be sold

BIBLE BELTED: We’re hearing that Billboard is being sold by Guggenheim Partners’ Todd Boehly and Prometheus to another media company in yet another attempt to revive the moribund brand. Expect Bill Werde to continue to be the face of BB, but a major overhaul of the running of the business is expected once again as the red ink continues to spill. No word on who the next owner maybe yet, but an announcement is expected as soon as this week. (4/16a)

 
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