RUMOR MILL
Back to Rumor Mill >
Wednesday, October 9, 2013

iHeartRadio Music Festival social-media stats

THANKS FOR SHARING: Clear Channel has broken out details of the social-media activity generated by last month’s iHeartRadio Music Festival, during which more than 700k active users cranked out 1.4m pieces of content and 2.3b total impressions, double the amount of the previous year. Photo-sharing on Instagram accounted for 23% of all social-media activity, as compared to less than 1% in 2012. Other stats that caught our eye: 97k posts and 1.3m interactions were generated about the festival, resulting in 1,4m+ “total pieces of buzz” (as CC puts it); interactions were skewed female (66%) and young (48% were 18-24); 83% of all participants were under 34; and not at all surprisingly, Miley Cyrus topped the acts discussed, followed by Katy Perry, Queen and Chris Brown. (10/9a)

 
BACK TO RUMOR MILL
 
TOP 20: JUST TRUST US
A second sonic Boom (4/18a)
Check It Out Now
ON THE COVER:
AARON BAY-SCHUCK
AND TOM CORSON
Bunny's hoppin' again. (4/17a)
Check It Out Now
NEAR TRUTHS:
PRIMARY NUMBERS
Hats off to Larry (4/17a)
Check It Out Now
TAY’S FORTHCOMING DEBUT: WE ARE TORTURED BY SPECULATION
So many questions (4/18a)
Check It Out Now
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/18a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions