Sykes hires branding vet
SYKES PSYCHED ABOUT ADAMO: TV and media vet Vanessa Adamo has joined Clear Channel as SVP of Brand Partnerships for the company’s Entertainment Enterprises division, which is ruled by John Sykes. In her newly created job, Vanessa will leverage the company's multimedia platforms for marketing and entertainment partners, while identifying ways to connect brands and consumers on new platforms. "Vanessa's expertise in both television production and advertising makes her an ideal executive to create and develop branded content for all our platforms at Clear Channel," said Sykes. In her quote, Adamo referenced “skilled content storytelling” and “elevat[ing] our partners’ brand products in meaningful ways,” adding that “our potential is endless.” English translation available on request. (11/12a)
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