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Wednesday, December 4, 2013

1D tease

HOW'D THEY DO THAT? Columbia pulled out all the stops in order to maximize the impact of One Direction's all-important third album, Midnight Memories, on the label's SYCO imprint, and damn if the release didn't blow past the half-million plateau in week one. Our lead story lays out the many pieces of this marketing jigsaw puzzle. Check it out—maybe you'll learn something. Just sayin'. (12/4a)

 
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