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Friday, December 6, 2013

The Sound of Music gets huge ratings

THEIR FAVORITE THINGS: NBC’s live (on the East Coast) three-hour telecast of The Sound of Music definitely attracted an impressive quantity of households, drawing a powerhouse 10.9 overnight metered market rating. The ambitious musical production even outperformed CBS’ Thursday night juggernaut The Big Bang Theory,” which pulled a 10.5 in its 8-8:30pm timeslot. This huge audience would seem to bode well for the Sony Masterworks soundtrack album featuring Carrie Underwood, which we projected at 35-40k before the musical aired. (12/6a)

 
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